Head of Customer Acquisition

London, England, United Kingdom · Marketing

Description

Farmdrop is growing quickly. We're looking for a Head of Customer Acquisition to add to our Marketing team.

About Farmdrop

Farmdrop “the Ethical Grocer” represents a new economic approach to food retailing whereby the benefits of cutting out the middlemen are shared between customers who enjoy fresher, healthier food at lower prices, and smaller scale producers who enjoy best-ever trading terms. Our mission is to Fix The Food Chain and provide “better food all round”, something we plan to do by providing the best food retail experience for everyone.

Our Marketing team:

The Role of the Marketing Team at Farmdrop is to grow the active monthly user base. Emphasis is placed on acquiring and retaining customers with the highest order values and the highest shopping frequencies, paying close attention to a segmentation model based on recency, frequency and monetary data. The team of c.15 has brand, acquisition and retention functions, and the Customer Product team sit within Marketing to support growth initiatives.

Role overview

Reporting to the Chief Marketing Officer yours will be a critical role in driving the steep growth of Farmdrop’s active user base through the acquisition of high-quality target customers using best in class acquisition marketing methods across all channels. You will have a significant 7-figure annual marketing budget to work with as well as a talented team of channel specialists to support your strategic and entrepreneurial vision.

You will be a commercially minded and strategic operator with the ability to operate in a hands-on manner and build strong relationships both internally and externally. You should be equally as comfortable in managing your direct reports’ development as you are presenting your acquisition plans and performance at a Dept Head level and periodically.

Responsibilities

What success looks like

Requirements


Benefits

On top of this we love hanging out with each other and always have cool and unique socials. We have a shiny new office based at Old Street which has many convenient transport links.

Apply for this job