Customer Acquisition and Analytics Director

London, England, United Kingdom · Marketing

Description

Farmdrop is growing quickly. We're looking for a Customer Acquisition and Analytics Director to lead our Marketing team.

Role overview

Reporting to the Chief Finance and Strategy Officer, your role will be critical in driving the steep growth of Farmdrop’s active user base through the acquisition of high-quality target customers using best in class acquisition marketing methods across all channels. You will have a significant 7-figure annual marketing budget to work with as well as a talented team of channel specialists to support your strategic and entrepreneurial vision. You must be a performance driven marketer whose passion is driving user and revenue growth. You will also build out and drive all aspects of marketing and customer analytics.

You will be a commercially minded and strategic operator with the ability to lead in a hands-on manner and build strong relationships both internally and externally. You should be equally comfortable managing your direct reports’ development as you are presenting your acquisition plans and performance as part of Farmdrop’s leadership team.

Our Marketing team

Marketing at Farmdrop is crucial to the scaling of our business. We create marketing strategies that begin with strong analytics, measurable experimentation, and objectives linked to the overall business objectives. Our successful positioning and messaging is grounded in Farmdrop’s core value proposition and centres on our customers and producers.

A key role of the Marketing Team at Farmdrop is to grow the active monthly user base. Emphasis is placed on acquiring and retaining customers with the highest order values and the highest shopping frequencies, paying close attention to a segmentation model based on recency, frequency and monetary data. The team of c.5 has brand, acquisition, and works closely with the Customer Product and Technology teams and the Retail team to support growth and customer initiatives.

About Farmdrop

Farmdrop “the greenest ever grocer” represents a new economic approach to food retailing whereby the benefits of cutting out the middlemen are shared between customers who enjoy fresher, healthier food, and smaller scale producers who enjoy best-ever trading terms allowing them to employee the most sustainable food production methods. Our mission is to Fix The Food Chain and provide “better food all round”, something we plan to do by providing the best food retail experience for everyone.

Responsibilities

What success looks like

Requirements

Benefits

On top of this we love hanging out with each other and always have cool and unique socials, common interest groups and sports/groups & events. Our head office is based at Old Street (EC1V 9BP) which has many convenient transport links.

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